COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
Vaccine tips - what to expect English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
At-Home COVID-19 Test Hindi Social media Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Korean Social media Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Romanian Social media Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Swahili Social media Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Ukrainian Social media Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test German Banners Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Portuguese, Brazil Banners Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Telugu Banners Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Arabic Social media Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test French Social media Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Japanese Social media Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Portuguese, Brazil Social media Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Russian Social media Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Tagalog Social media Other related COVID-19 prevention COVID-19 Testing Download
WeConsider: Sharon's Story English Video Help overcome vaccine hesitancy WeConsider (Black/African American) Download
WeConsider: Bridgette & Kevin's Story English Video Help overcome vaccine hesitancy WeConsider (Black/African American) Download
Kids as Spokespeople Mam Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Tigrinya Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Nepali Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Oromo Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Burmese Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Tamil Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Pashto Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Lao Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download