COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
Teresa's Vaccine Message Spanish Radio Help overcome vaccine hesitancy Together We Will Download
Pfizer - FDA Fully Approved Chinese, Simplified Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Korean Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Vietnamese Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Chinese, Traditional Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Punjabi Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Hindi Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Russian Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved French Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Somali Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved English Radio Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Spanish Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Portuguese, Brazil Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Swahili Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Spanish Radio Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Khmer Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Romanian Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Pfizer - FDA Fully Approved Ukrainian Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Masks required in indoor public settings Telugu Social media Other related COVID-19 prevention Masks Download
Masks required in indoor public settings Urdu Social media Other related COVID-19 prevention Masks Download
Masks required in indoor public settings Burmese Social media Other related COVID-19 prevention Masks Download
Masks required in indoor public settings Lao Social media Other related COVID-19 prevention Masks Download
Masks required in indoor public settings Tagalog Social media Other related COVID-19 prevention Masks Download
Masks required in indoor public settings Thai Social media Other related COVID-19 prevention Masks Download