COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
What vaccine should I get English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Are people dying from the vaccine Spanish Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Why need second dose Spanish Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Vaccine distribution English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Age 12 Pfizer Explanation Spanish Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
May the 4th English Social media Promote vaccine appointments and clinics Together We Will Download
Side effects English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Vaccine providers Spanish Social media Education about the COVID-19 vaccines, Promote vaccine appointments and clinics About COVID-19 Vaccines Download
Take it outside - 3 tools to help stop the spread English Social media Other related COVID-19 prevention Masks, Together We Will Download
Take it outside - 3 tools to help stop the spread English Social media Other related COVID-19 prevention Masks, Together We Will Download
Pfizer and Moderna MRNA English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Vaccine and infertility Spanish Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Dr. Johnson quote English Social media Help overcome vaccine hesitancy Together We Will Download
Is the vaccine safe/effective? English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
What does comorbidity mean English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Marissa quote English Social media Help overcome vaccine hesitancy Together We Will Download
Is it dangerous for elderly English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
FDA authorization English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Patrick quote English Social media Help overcome vaccine hesitancy Together We Will Download
Vaccine syringe photo English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Why EUA but not approved English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
95% effectiveness meaning English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Age 12+ vaccine Spanish Social media Education about the COVID-19 vaccines, Promote vaccine appointments and clinics About COVID-19 Vaccines Download
2nd dose same provider English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Hugging Mother's Day Spanish Social media Help overcome vaccine hesitancy Life After Vaccine, Together We Will Download