COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
At-Home COVID-19 Test English Radio Other related COVID-19 prevention COVID-19 Testing Download
Here for Us: Dr. Conrad English Video Help overcome vaccine hesitancy Here for Us (Black/African American) Download
At-Home COVID-19 Test English Banners Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test Spanish Radio Other related COVID-19 prevention COVID-19 Testing Download
Here for Us: Dr. Conrad (TikTok) English Social media, Video Help overcome vaccine hesitancy Here for Us (Black/African American) Download
At-Home COVID-19 Test Spanish Banners Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test English Video Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test English Social media Other related COVID-19 prevention COVID-19 Testing Download
Kids as Spokespeople Chinese, Simplified Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Hindi Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Punjabi Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Ukrainian Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Chinese, Traditional Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Khmer Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Romanian Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Vietnamese Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Here for Us: Marquise English Video Help overcome vaccine hesitancy Here for Us (Black/African American) Download
Here for Us: Marquise English Radio Help overcome vaccine hesitancy Here for Us (Black/African American) Download
Kids as Spokespeople French Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Korean Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Russian Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Spanish Video Education about the COVID-19 vaccines, Help overcome vaccine hesitancy Kids as Spokespeople Download
Kids and Doctors English Video Education about the COVID-19 vaccines, Promote vaccine appointments and clinics Kids as Spokespeople Download
Mentira Mariachi Spanish Social media, Video Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Mentira Mariachi Download
Kids as Spokespeople English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download