COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
Kids as Spokespeople German Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Thai Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
At-Home COVID-19 Test Spanish Video Other related COVID-19 prevention COVID-19 Testing Download
Kids as Spokespeople Portuguese, Brazil Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
WeConsider: Josephine's Story English Video Help overcome vaccine hesitancy WeConsider (Black/African American) Download
Ready for Summer: Cougar Grandma English Video Help overcome vaccine hesitancy Young Adult Download
At-Home COVID-19 Test Spanish Social media Other related COVID-19 prevention COVID-19 Testing Download
Kids as Spokespeople Arabic Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Here for Us: Tommie English Video Help overcome vaccine hesitancy Here for Us (Black/African American) Download
Kids as Spokespeople Tagalog Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Amharic Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Swahili Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Japanese Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Urdu Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Somali Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
At-Home COVID-19 Test English Social media Other related COVID-19 prevention COVID-19 Testing Download
Here for Us: Dr. Conrad English Video Help overcome vaccine hesitancy Here for Us (Black/African American) Download
At-Home COVID-19 Test Spanish Radio Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test English Banners Other related COVID-19 prevention COVID-19 Testing Download
Here for Us: Dr. Conrad (TikTok) English Social media, Video Help overcome vaccine hesitancy Here for Us (Black/African American) Download
At-Home COVID-19 Test Spanish Banners Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test English Radio Other related COVID-19 prevention COVID-19 Testing Download
At-Home COVID-19 Test English Video Other related COVID-19 prevention COVID-19 Testing Download
Kids as Spokespeople French Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download
Kids as Spokespeople Korean Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy, Promote vaccine appointments and clinics Kids as Spokespeople Download