COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
Vaccine Mandate - Child Care English Social media Education about the COVID-19 vaccines, Promote vaccine appointments and clinics About COVID-19 Vaccines Download
Vaccine Mandate - Educators Spanish Social media Education about the COVID-19 vaccines, Promote vaccine appointments and clinics About COVID-19 Vaccines Download
Vaccine Mandate - State Employees English Social media Education about the COVID-19 vaccines, Promote vaccine appointments and clinics About COVID-19 Vaccines Download
Vaccine Billboards - Rural English Outdoor & transit Help overcome vaccine hesitancy Parents, Together We Will Download
Vaccine Billboards - Rural - Community English Outdoor & transit Help overcome vaccine hesitancy Together We Will Download
Vaccine Billboards - Rural English Outdoor & transit Help overcome vaccine hesitancy Parents, Together We Will Download
Wear a mask again Spanish Banners Other related COVID-19 prevention Masks Download
Wear a mask again English Banners Other related COVID-19 prevention Masks Download
Masks required in indoor public settings English Social media Other related COVID-19 prevention Masks Download
Wear a mask even if fully vaccinated Spanish Social media Other related COVID-19 prevention Masks Download
Masks required in indoor public settings Spanish Social media Other related COVID-19 prevention Masks Download
Wear a mask again English Radio Other related COVID-19 prevention Masks Download
Wear a mask even if fully vaccinated English Social media Other related COVID-19 prevention Masks Download
Wear a mask again Spanish Radio Other related COVID-19 prevention Masks Download
Vaccinate WA: Teen Text Message Video English Video Help overcome vaccine hesitancy Young Adult Download
Vaccinate WA: Teen Text Message TikTok English Video Help overcome vaccine hesitancy Young Adult Download
More vaccination is needed to keep the virus in check English Social media Help overcome vaccine hesitancy Together We Will Download
More vaccination is needed to keep the virus in check Spanish Social media Help overcome vaccine hesitancy Together We Will Download
Rising Infections English Social media Help overcome vaccine hesitancy, Promote vaccine appointments and clinics, Other related COVID-19 prevention Masks Download
Together We Will- Parents Thai Social media Help overcome vaccine hesitancy Parents, Together We Will Download
Together We Will- Parents Urdu Social media Help overcome vaccine hesitancy Parents, Together We Will Download
Together We Will- Parents Arabic Social media Help overcome vaccine hesitancy Parents, Together We Will Download
WashingTested Amharic Social media Other related COVID-19 prevention COVID-19 Testing Download
WashingTested German Social media Other related COVID-19 prevention COVID-19 Testing Download
WashingTested Nepali Social media Other related COVID-19 prevention COVID-19 Testing Download