COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
Dr. Johnson quote English Social media Help overcome vaccine hesitancy Together We Will Download
Registration reminder English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Hugging Mother's Day English Social media Help overcome vaccine hesitancy Life After Vaccine, Together We Will Download
Marissa quote English Social media Help overcome vaccine hesitancy Together We Will Download
Meet J&J COVID-19 Vaccine English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Normal to have side effects English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Patrick quote English Social media Help overcome vaccine hesitancy Together We Will Download
If masks and distancing work why vaccine English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Age 12 Pfizer Explanation Spanish Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Gov Inslee quote English Social media Other related COVID-19 prevention Together We Will Download
Calendar for doses English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Vaccine providers Spanish Social media Education about the COVID-19 vaccines, Promote vaccine appointments and clinics About COVID-19 Vaccines Download