Childhood Vaccine Campaign Toolkit

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A silhouette of a parent reaching out to a child with hearts floating around her head

Starting in March 2023, the Department of Health is launching a communication campaign to encourage families to catch up on childhood immunizations. The COVID-19 pandemic made it difficult for many families to schedule in-person well-child visits and vaccinations. Well-child visits are important to track a child’s growth and to prevent serious diseases. Now is the time to catch up!

This web page is a resource for school staff, health care providers, and health professionals to promote vaccination and well-child visits for this campaign.

 Promotional Materials

This section contains content created in this campaign to promote vaccination.

Social Media Posts and Images

Childhood Vaccine Campaign Sample Social Media Posts (PDF)

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Two silhouettes of a parents reaching out to hug a child with the text Is your child missing vaccinations? Schedule a checkup today.

Social Media Graphic 1

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A child gets a checkup from a doctor while seated in a woman's lap with the text Is your child overdue for a well-child visit? Schedule Today

Social Media Graphic 2

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A picture of a tricycle, tooth, and graduation cap with the words Your child's milestones are important. Schedule a well child visit today.

Social Media Graphic 3

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An illustration of a woman looking at a calendar and school with question marks around her head. Text says Can't remember your child's last checkup? Now is a great time to schedule.

Social Media Graphic 4

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 Materials for Schools and Child Cares

This section contains content that would be most helpful in a school or child care setting.

 Materials for Health Professionals

This section contains content that would be most helpful for public health, health care providers, and other health professionals.

 Resources

We have compiled a list of resources that would be helpful for health professionals to help them promote or to provide immunizations.