Knock Out Flu Toolkit

Partners are welcome to use the communications materials below to promote the flu vaccine. These materials explain the importance of getting vaccinated, who is most at risk, and how to find a vaccine. Check back regularly for updated material.

Audiences: general, older adults (65 and older), people at higher risk for flu complications, school/parents, health care workers

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.


2022 Posters: English | Spanish

Previous Posters: English | Spanish


2022 Postcards: English | Spanish

Previous Postcards: English | Spanish

Radio ad scripts/On-hold phone message

Previous Radio ad scripts: English & Spanish

Social media graphics, text, and sample posts

2022 Social Media Graphics: English | Spanish | Simplified Chinese | Traditional Chinese | Russian | Vietnamese

2022 Banners: English | Spanish

Previous Social Media Graphics - English | Spanish | Simplified Chinese | Traditional Chinese | Russian | Vietnamese

Previous Social Media Text: Text to accompany social media graphics in this toolkit (all languages)

Previous Sample Posts: English & Spanish social media sample posts

Previous Banners: English & Spanish banners

Video ads

Previous Video Ads:

Think of it as Essential (English) | Download

Think of it as Your Best Defense (English) | Download

Think of as Your Best Defense - Fall 2021 (English) | Download

Think of it as Essential (Spanish) | Download

Think of it as Your Best Defense (Spanish) | Download

Think of it as Your Best Defense - Fall 2021 (Spanish) | Download

Blog posts

Previous Blog Posts: English | Spanish

Newsletter & drop-In articles

Previous Newsletter and Drop-in articles: English | Spanish

Email and signature samples

Previous Email and Signature Samples: English | Spanish

Email graphics

Previous Email Graphics: English | Spanish

Frequently Asked Questions

English | Spanish | Vietnamese | Chinese (simplified) | Chinese (traditional) | Russian

Other Resources