COVID-19 Vaccine Communications Toolkit

We’ve updated our vaccine toolkit! Now you can easily search for the types of resources you need by clicking on the filter options below.

Refer to this User Guide for an explanation of each toolkit material type and suggestions for how to use them.

You can download a Brand and Style Guide for Vaccinate WA in English and Spanish. Logo files are available upon request.

The Washington State Department of Health recognizes that the COVID-19 pandemic has impacted everyone but has not impacted everyone equally. Access resources for communities that may be disproportionately impacted by COVID-19 and strategies for equitable COVID-19 vaccine distribution.

Campaign Brand
Outreach Purpose
Media Type
Title Partner Toolkit Language Media Type Outreach Purpose Campaign Brand Date Added/Updated Download File
Why EUA but not approved English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
95% effectiveness meaning English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Age 12+ vaccine Spanish Social media Education about the COVID-19 vaccines, Promote vaccine appointments and clinics About COVID-19 Vaccines Download
2nd dose same provider English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Hugging Mother's Day Spanish Social media Help overcome vaccine hesitancy Life After Vaccine, Together We Will Download
Why two doses English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
If already had COVID need vaccine Spanish Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
What is mRNA vaccine English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Blind COVID access phone line English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Vaccine reminder photo English Social media Education about the COVID-19 vaccines, Promote vaccine appointments and clinics About COVID-19 Vaccines Download
Authorized vs approved English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Hugging Mother's Day English Social media Help overcome vaccine hesitancy Life After Vaccine, Together We Will Download
Vaccine cost English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
News about COVID vaccines Spanish Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Dr. Chen quote English Social media Help overcome vaccine hesitancy About COVID-19 Vaccines, Together We Will Download
How can I prevent getting B117 English Social media Other related COVID-19 prevention Masks Download
Registration reminder English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
COVID vaccines do not alter DNA English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Keila quote English Social media Help overcome vaccine hesitancy Together We Will Download
Meet J&J COVID-19 Vaccine English Social media Education about the COVID-19 vaccines About COVID-19 Vaccines Download
Vaccines and miscarriage English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Patricia quote English Social media Help overcome vaccine hesitancy Together We Will Download
If masks and distancing work why vaccine English Social media Education about the COVID-19 vaccines, Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Wait and see Spanish Social media Help overcome vaccine hesitancy About COVID-19 Vaccines Download
Willistein quote English Social media Help overcome vaccine hesitancy Together We Will Download